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Five Rivers Rum launches in the UK

 Breaking News
Five Rivers Rum launches in the UK
July 17
11:13 2017

(Drinking Trends) Sanghera Rum Company is launching the UK’s first flavoured white rum using premium Punjabi sugarcane. Launched commercially this month in the UK by entrepreneur Taj Sanghera, Five Rivers is based on an old family recipe, that has been produced by the Sanghera family for over 150 years. 

 

The namesake of this premium white flavoured rum harks back to its origins in Punjab, India, translated to mean the ‘land of the five waters’. At the foothills of the Himalayas, five rivers travel across the Punjabi plains to enrich the soil which is home to the finest Indian sugar cane. 

 

Five Rivers is carefully distilled from ‘gur’, made using Indian sugar cane juice, and then fused with the natural flavours of fresh orange and green grape. The result is a smooth rum designed to be sipped neat, yet versatile enough to be mixed into classic cocktails such as a daiquiri. 

 five rivers

The design of the tapered bottle reflects the spirit’s fusion of tradition and modernity. The power of five is the essence of this white flavoured rum. With roots in the five rivers of Punjab, this spirit has been distilled by five generations of the Sanghera family using five key ingredients which captivate all five senses. The result is a rum which showcases originality, artistry, quality, authenticity and passion – the five characteristics which make Five Rivers so special. 

 

“I’m honoured to bring my ancestors’ recipe to the market. Back home in India people love rum, it is a big part of our culture. I’m really excited to be able to bring the distinctive Indian-style rum to the UK for the first time.” – Taj Sanghera,  founder of the Sanghera Rum Company

 

RRP: £35.00 For further information, please contact [email protected] or www.fiveriversrum.co.uk 

 

 

At DrinkingTrends.com when we see great news we want the world to know, so we have shared it here for your reading pleasure.

Image Credit: Sanghera Rum Company

 

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Charlie McCarthy

Charlie McCarthy

A seasoned veteran of the international drinks scene, our Managing Editor, has spent the last decade opening new venues across the globe, consulting for key drinks industry groups, running A-list parties, and advising major spirit and beverage brands. Through his work with All About The Cocktail, Charlie has become a respected figure in on-line, televised and print media for the global drinks industry. If it involves making drinks, chatting about drinks, thinking about drinks, writing about drinking, or drinking drinks, Charlie has been 'biting that bullet' since 2000.

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